The Amazing Art of Home Staging
It’s true that many homeowners are a bit reluctant to stage their home. It seems like a lot of work, and does it really make that much of a difference in the sale of the home? Sellers Fran Sarro and David Waite, quickly learned their answer.
Despite the advice from their realtor, they decided to list their apartment in June 2014 without staging the interior. The result was quite dismal. It sat on the market for over 6 months and the asking price was continually cut from 1.85 million down to 1.4 million. With hundreds of showings and not one decent offer, the sellers were desperate to try something different. They arranged to haul out their outdated furniture and bring in a collection of contemporary designs. After skillfully staging the apartment, what happened next was amazing.
The newly staged property was relisted in April for $1.495 million and the place was swarmed at the first open house. After an intense bidding war, the apartment soon went into contract for 1.8 million dollars. Success? I think so.
I can’t believe how it worked out,” Ms. Sarro said. “I still shake my head.”
The practice of home staging has long elicited strong reactions. Agents and professional stagers point to examples like the Sarro-Waite apartment, and say staging can usually help a home sell faster, and for a higher price, offering a larger return on the investment.
To read the full story, check out the original article: The Art of Home Staging via the New York Times.
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